Earth & Oak
Migrating a DTC furniture brand from WooCommerce to Shopify Plus to handle high-volume drops and integrate carbon-offset tech.
Summary
Earth & Oak, a viral sustainable furniture brand, was crashing their legacy WooCommerce site during product drops. They needed a robust, scalable infrastructure that didn't compromise their eco-friendly brand ethos. We migrated them to Shopify Plus, designed a headless commerce front-end for blazing-fast load speeds, and integrated a custom "Impact Calculator" that shows customers exactly how many trees are planted with every purchase in the cart.
Outcome
- 65% Faster Load Times: Page speeds dropped from 4.2s to 1.4s, significantly boosting SEO rankings.
- 22% Increase in AOV: The custom "Complete the Room" upsell engine increased Average Order Value by $45 per session.
- 0% Downtime: Successfully handled their Black Friday traffic spike (50k concurrent users) with zero crashes.
Services
“Elevia quickly understood the key drivers of our business and industry and successfully guided us through our capital raise. They were professional and provided a great outcome for us.”
